Shop Small This Holiday Season


There is good news for small businesses. According to the Small Business Recovery Research conducted by American Express, 62% of American consumers wish to prioritize shopping small in response to economic difficulties from this past year. The better news is that by shopping small, your dollars can have a real impact in your community. The U.S. Small Business Administration (SBA) reports there are 28 million small businesses operating in the U.S. And since 1995, those small businesses have generated a whopping 66% of all new jobs in the United States. You can be a real engine toward job growth in your area when you shop small.

There are other benefits to shopping small. A small locally-based business can have advantages over the big box stores, like it's often more personable and you can receive hands-on customer service. If they don’t have what you’re looking for, it’s likely a small business can order specialized, unique or hard-to-find items for you. They may also be able to customize products or services, making your purchases even more special.

Many customers like the convenience of shopping online. Fortunately, e-commerce has become so commonplace that you are likely to find small business options for what you need even online. If you’re not sure where to find the website you’re looking for, use a search engine to seek keywords like the business name and the city it’s located in. If you still can’t find it, call the business and ask. They may be able to point you in the right direction or take orders over the phone.

But your support of small business doesn’t have to end when the transaction is complete. If you want to further help small businesses that you’ve enjoyed, create posts on social media. If the business has a social media account, tag them in it. See if they have their own hashtag and include it in the post. Many people shop with their eyes first, so include pictures of the product or service. If you’ve given someone a gift and have a great photo of them receiving it, post the photo on social media and mention the small business. You’ll help build awareness of their brand with your friends and family who may shop there in the future.

With your help, small businesses in the US can continue to thrive, create jobs, and build opportunities.