Gift Cards
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How Gift Cards Work:
ActivationRedemptionConsumers purchase gift cards with cash, check, credit or debit cards for any amount. Standard cards come with the ability to load values of $0.01 to $500.
Cardholders present gift cards as payment for goods or services.
Cardholder purchases additional value or "reloads" the card for any amount. Reloads can be used as a basis for incentive programs.
Potential Merchant Benefits:
Increased Revenue
Gift cards help bring in new customers and increase the frequency of current-customer visits.
The amount spent generally increases with a gift card.
Gift cards are effective tools for managing in-store credit.
Brand-Building Potential
Cards are billboards in the consumer's wallet.
Administrative Benefits
Gift cards are easy to use and offer a convenient payment method for customers.
Gift-card programs offer reporting not available through traditional paper-based gift-certificate programs.
Customer Benefits:
Ease of Use
Gift cards are easy to purchase and take the stress out of selecting a gift.
Convenient Payment Method
Cardholders shop without dipping into cash on hand, stopping for cash or utilizing interest-bearing credit cards.
Gift cards reduce the need to carry cash, gift certificates or credit slips.
Card Production Options:
Standard Cards
Eight standard card designs are available.
Merchant's store/company name will be printed on the card in the Pantone® font color of choice (5 colors available).
Minimum order of 500 cards.
Card production times:
14 business days for non-peak (February through September)
3-6 weeks for peak (October through January)
Custom Cards
Merchant must provide artwork in supported electronic format.
Minimum order is 1,000 cards.
Design may have up to four colors over a white card plastic.
Graphic design services are available for merchants who require assistance designing cards.
Card production times:
14 business days for non-peak (February through September)
3-6 weeks for peak (October through January)
